Bunnie XO, a well-known social media personality, podcaster, and entrepreneur, has carved out a unique niche in the digital world. Best recognized as the host of the popular podcast Dumb Blonde and as the wife of country rapper Jelly Roll, Bunnie has amassed a substantial following across platforms. Her engaging personality, relatable humor, and bold approach to storytelling have contributed to her success. But what is Bunnie XO net worth, and how did she achieve financial success? Let’s delve into the details.
Who is Bunnie XO?
Before diving into her net worth, it’s essential to understand who Bunnie XO is. Born Bunnie DeFord, she grew up in Las Vegas, where she experienced a turbulent childhood that shaped her resilience and drive. Over the years, she has transformed her challenges into opportunities, building a loyal fanbase by sharing her life story and perspectives openly.
Bunnie gained initial fame through her modeling career and social media presence. However, her podcast Dumb Blonde took her career to new heights. The podcast covers a variety of topics, including pop culture, relationships, and personal growth, often featuring candid conversations with celebrities and influencers. Her authenticity and humor resonate with listeners, making her one of the most relatable voices in the digital space.

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Bunnie XO’s Sources of Income
Bunnie XO’s net worth is the result of multiple income streams. Here’s a breakdown of how she earns her wealth:
1. Podcasting
The Dumb Blonde podcast is a significant source of income for Bunnie. With millions of downloads and sponsorship deals, the podcast generates consistent revenue. Brands eager to reach her engaged audience often sponsor episodes, contributing to her financial success.
2. Social Media
Bunnie’s social media platforms, including Instagram and YouTube, are powerful tools for monetization. With hundreds of thousands of followers, she earns through brand partnerships, product promotions, and advertising revenue. Her relatable content, often highlighting her life with Jelly Roll, draws in both fans and sponsors.
3. Merchandise
Another major contributor to Bunnie XO’s net worth is her merchandise line. She offers a range of products, from apparel to accessories, that reflect her edgy and unapologetic personality. Fans eagerly support her brand, adding to her income.
4. Collaborations
As the wife of Jelly Roll, Bunnie has also benefited from collaborations within the music industry. Their combined star power attracts opportunities for joint ventures, music video appearances, and cross-promotions, further boosting her financial standing.
What is Bunnie XO’s Net Worth?

While exact figures vary depending on the source, Bunnie XO’s net worth is estimated to be between $2 million and $4 million as of 2025. Her diversified income streams, combined with her ever-growing popularity, suggest that her net worth will likely continue to rise in the coming years.
The Secret to Her Success
Bunnie XO’s financial achievements stem from her authenticity and work ethic. By leveraging her personal story and connecting with her audience on a deeper level, she has built a brand that is both profitable and meaningful. Her ability to adapt, innovate, and explore new opportunities keeps her at the forefront of the digital entertainment industry.
Final Thoughts
Bunnie XO’s net worth is a testament to her determination and entrepreneurial spirit. From a challenging upbringing to becoming a self-made influencer and businesswoman, she serves as an inspiration for anyone seeking to turn their passion into a profitable career. With her ongoing success, Bunnie XO’s financial future looks brighter than ever.